The Bristal Assisted Living is proud to be the first assisted living community to bring cutting-edge cognitive wellness technology directly to our residents.
The debut of the BrainFit Gym at The Bristal at York Avenue and the integration of SMARTfit™ cognitive wellness technology reflects our ongoing commitment to be leaders in senior living and our belief that growth, vitality, and possibility are crucial to wellness at any age.
Brain Health as the Next Frontier
As the conversation around healthy aging evolves, one truth is becoming increasingly clear. While physical health has long been the focus of aging well, research increasingly shows that maintaining brain health is equally essential to achieving and sustaining a high quality of life. At The Bristal, we view cognitive health as the next great frontier in senior wellness, one which demands the same level of investment, creativity, ingenuity, and care that we devote to every aspect of our residents’ experience.
Within the BrainFit Gym at The Bristal at York Avenue, we’re offering our residents exclusive access to tools and resources designed to nurture cognitive skills, access not offered in any other assisted living community today.
By combining research-backed innovation and person-driven service, we’re embracing brain health and offering yet another dimension of compassionate care which can strengthen the mind, encourage independence, and inspire confidence.
Introducing The BrainFit Gym
The BrainFit Gym introduces a new dimension of wellness to assisted living, where cognitive fitness stands alongside physical health as priority for healthy aging. Powered by SMARTfit technology, the BrainFit Gym engages residents in dynamic, game-based activities that are both stimulating and purposeful.
SMARTfit is an interactive system that combines physical movement with mental challenges, creating exercises that train the brain and body simultaneously. Its evidence-based design has been shown to improve attention, coordination, and memory, making it uniquely effective for older adults.
Each session is tailored to individual needs and guided by trained team members, ensuring residents feel supported and empowered as they progress. Success is measured not only in physical outcomes but also in confidence, community, and the joy of accomplishment.
As Mark Paretti, Vice President of Resident Experience for The Bristal Assisted Living explains, “Through dual-tasking and gamified engagement, we can support neuroplasticity, helping to slow memory loss and nurture healthier, more independent thinking and living by strengthening neural pathways and connections.”
Elevating Life at The Bristal
At The Bristal Assisted Living, we believe luxury is defined not only by elegant surroundings and impeccable service, but also by meaningful opportunities that enrich daily life. The BrainFit Gym reflects our commitment to raise the standard of living for what assisted living can and should provide. By ensuring our residents benefit from state-of-the-art cognitive wellness technology, we enhance the lifestyle offered at The Bristal at York Avenue, as we do with our chef-driven fine dining, immersive cultural programming, individualized care planning, and personalized concierge services.
Evan Rossi, Corporate Director of Program Innovation and Engagement, explained, “The BrainFit Gym is more than a space with equipment – it’s a lifestyle enhancement. At The Bristal, we define luxury as the purposeful elevation of the resident experience. With access to this state-of-the-art programming, we’re supporting vitality, confidence, and a deeper sense of well-being.”
Every detail at The Bristal at York Avenue is designed to elevate quality of life, enrich experiences, and inspire confidence. The integration of SMARTfit cognitive wellness technology is one more step towards our holistic vision of promoting total wellness for our residents.
“By merging motion, cognition, and technology, we empower residents not only to exercise their bodies, but also fortify their minds against the typical challenges of neural aging,” explained Mark Paretti.
A Vision for the Future
The BrainFit Gym represents the next step in a long-term vision to challenge traditional perceptions of assisted living. The Bristal and its collaboration with SMARTfit underscores this commitment, bringing research-backed cognitive wellness technology into a setting where it has never before been available.
“This partnership demonstrates how innovation and compassion can come together to transform senior living, said Cathi Lamberti, CEO and Founder of SMARTfit Inc. “By integrating SMARTfit’s technology with The Bristal’s forward-thinking model, residents gain access to meaningful, measurable opportunities for healthier, more independent lives.”
Together, The Bristal and SMARTfit are raising expectations for the future of senior care, a future where advanced technology and decades of expertise work in harmony to promote resilience, dignity, and fulfillment at every stage of aging.
“At The Bristal, we remain dedicated to advancing the possibilities of assisted living. The BrainFit Gym is a testament to that commitment – an investment in innovation and in enhancing our residents’ quality of life,” said Amy Silva-Magalhaes, Chief Operating Officer of The Bristal Assisted Living. “By prioritizing cognitive health today, we are helping to elevate the standard of senior living for the future.”
We Invite You to Experience Innovation
The BrainFit Gym embodies a vision of healthy aging in assisted living – engaging, empowering, and a distinctly unique experience for every resident. Families and prospective residents are invited to visit The Bristal at York Avenue to experience this suite firsthand. As this initiative expands to additional communities of The Bristal, the BrainFit Gym at The Bristal at York Avenue stands as a testament to The Bristal’s ongoing commitment to leadership in senior living and to advancing the future of cognitive wellness.
